While working for Betc, i’ve been in charge of Crédit Agricole campaign 2014/2015. Credit Agricole is the biggest bank of France and has 21 millions of customers all over the country. We decided to talk with french people about their relationship and concerns with their banks. the campaign lasts for 2 years, and made us travel all over the country. The copywriting was done by Clara Lafuente, and photos by Sophie Loubaton and Adrien Toubiana