typography titles – 2017

Hepar is a french mineral water pretending to solve and anticipate constipation problem. The 2017 film campaign was about taking expression about pooping  and showing it at 1st degree (like for exemple “dropping a load“). For the social platform, we decided to make tutorials about how to make sure to have a good transit, like “how to drop the kids off at the pool“, or “how to drop a bomb“. I proposed the idea of making tutorials out of the main idea campaign, and made the typography title identity. work done in collaboration with Youri Guerassimov and Gaetan Du Peloux.